Cost Per View (CPV)

Definition of Cost Per View (CPV)

The cost incurred each time a user views a video advertisement.

Explanation of Cost Per View (CPV)

Cost Per View (CPV) is a pricing model in digital advertising where advertisers pay for each time a video ad is viewed. This metric is commonly used in video advertising campaigns on platforms like YouTube and social media. For example, if an advertiser spends $500 and the video is viewed 10,000 times, the CPV is $0.05. CPV helps advertisers understand the cost of reaching their audience with video content and allows for comparison across different campaigns and platforms. By tracking CPV, businesses can evaluate the effectiveness of their video ads and optimize their strategies to improve performance. Lowering the CPV can lead to more efficient budget allocation and better ROI for video marketing efforts.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.