Cross-Media

Definition of Cross-Media

Marketing strategies that integrate various forms of media, such as print, television, and online, to reach a broader audience.

Explanation of Cross-Media

Cross-media refers to the integration and use of multiple media channels to deliver a cohesive and consistent message to the audience. This approach involves combining various forms of media, such as print, digital, television, radio, and social media, to reach and engage customers effectively. Cross-media strategies aim to leverage the strengths of each channel and create a unified brand experience across different touchpoints. By coordinating efforts across multiple media, businesses can increase their reach, reinforce their message, and improve overall campaign effectiveness. Cross-media marketing helps in building brand awareness, driving engagement, and achieving marketing goals through a comprehensive and integrated approach.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.