Cross-Platform

Definition of Cross-Platform

The ability of software, applications, or campaigns to operate across different computing platforms or devices.

Explanation of Cross-Platform

Cross-platform refers to the ability of software, applications, or services to operate on multiple operating systems or devices. This approach ensures that users have a consistent experience regardless of the platform they are using, whether it be Windows, macOS, iOS, Android, or others. Cross-platform compatibility is crucial for reaching a broader audience and providing a seamless user experience. It involves developing software using tools and frameworks that support multiple platforms, such as React Native for mobile apps or Electron for desktop applications. By offering cross-platform solutions, businesses can cater to diverse user preferences and increase their market reach.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.