Cross-Sell

Definition of Cross-Sell

The practice of selling additional products or services to existing customers.

Explanation of Cross-Sell

Cross-sell is a sales technique where a business suggests additional products or services to a customer based on their current purchase. The goal is to increase the overall value of the transaction and enhance the customer experience by offering relevant and complementary items. For example, if a customer buys a laptop, the salesperson might suggest accessories such as a mouse, keyboard, or software. Cross-selling helps businesses boost revenue, improve customer satisfaction, and deepen customer relationships by providing solutions that meet their needs. Effective cross-selling requires a good understanding of customer preferences and behavior to make personalized and timely recommendations.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.