Cross-Selling

Definition of Cross-Selling

The practice of selling additional products or services to existing customers.

Explanation of Cross-Selling

Cross-selling is a sales technique that involves offering additional products or services to customers based on their current purchase or interests. It aims to increase the overall value of the transaction by suggesting complementary or related items. For example, a customer buying a laptop might be offered a mouse, a laptop bag, or software. Cross-selling enhances customer experience by providing relevant recommendations and can boost sales revenue. Effective cross-selling requires understanding customer needs, preferences, and purchase history. By implementing cross-selling strategies, businesses can increase customer satisfaction, improve retention, and maximize the value of each customer interaction.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.