Crowdsourcing

Definition of Crowdsourcing

The practice of obtaining input, ideas, or services from a large group of people, typically via the internet.

Explanation of Crowdsourcing

Crowdsourcing is a method of obtaining ideas, services, or content by soliciting contributions from a large group of people, typically via the internet. This approach leverages the collective intelligence and creativity of the crowd to solve problems, generate innovations, or gather information. Businesses and organizations use crowdsourcing for various purposes, such as product development, market research, and content creation. For example, a company might run a contest inviting customers to submit design ideas for a new product, with the winning design being produced and sold. Crowdsourcing can lead to diverse and innovative solutions, enhance engagement, and provide valuable insights at a lower cost than traditional methods.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.