Customer Acquisition

Definition of Customer Acquisition

The process of gaining new customers.

Explanation of Customer Acquisition

Customer acquisition is the process of attracting and converting new customers to purchase a company’s products or services. It involves various marketing and sales strategies, such as advertising, content marketing, social media, email campaigns, and referral programs. Effective customer acquisition requires understanding the target audience, creating compelling offers, and optimizing the customer journey. Businesses measure the success of their customer acquisition efforts through metrics like cost per acquisition (CPA), conversion rate, and customer lifetime value (CLV). By continuously improving their acquisition strategies, companies can expand their customer base, increase revenue, and achieve sustainable growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.