Customer Behavior

Definition of Customer Behavior

The actions and decision-making processes of customers when they search for, purchase, use, and dispose of products and services.

Explanation of Customer Behavior

Customer behavior refers to the actions and decision-making processes of individuals when they purchase goods or services. This includes the psychological, social, and economic factors that influence their buying choices. Understanding customer behavior is crucial for businesses to develop effective marketing strategies and create products that meet customer needs. By analyzing patterns and trends in customer behavior, businesses can identify preferences, motivations, and pain points. This insight allows for personalized marketing, improved customer experiences, and increased loyalty. Factors such as cultural influences, personal preferences, and technological advancements all play a role in shaping customer behavior. Businesses use various tools and techniques, such as surveys, analytics, and market research, to gain a deeper understanding of their customers.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.