Customer Data

Definition of Customer Data

Information collected about customers, including demographic details, purchase history, and preferences.

Explanation of Customer Data

Customer data refers to the information collected about individuals who interact with a business. This data can include personal details, such as name, email, and phone number, as well as behavioral data, such as purchase history, website activity, and preferences. Collecting and analyzing customer data is crucial for understanding customer needs, personalizing marketing efforts, and improving customer experiences. Businesses use various tools and technologies, such as CRM systems and analytics platforms, to gather and manage customer data. Ensuring the accuracy, privacy, and security of customer data is essential for building trust and maintaining compliance with data protection regulations. By leveraging customer data, businesses can make informed decisions and drive growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.