Customer Data Platform (CDP)

Definition of Customer Data Platform (CDP)

A software system that collects and integrates customer data from various sources into a unified database.

Explanation of Customer Data Platform (CDP)

Customer Data Platform (CDP) is a software solution that centralizes and integrates customer data from various sources to create a unified and comprehensive view of each customer. CDPs collect data from online and offline channels, such as websites, mobile apps, CRM systems, and point-of-sale systems. This data is then cleaned, processed, and made accessible for analysis and marketing purposes. CDPs enable businesses to understand customer behavior, preferences, and interactions, allowing for more personalized and targeted marketing efforts. By leveraging a CDP, businesses can enhance customer experience, improve segmentation, and drive higher engagement and conversions. CDPs also help ensure data privacy and compliance by providing centralized data management and security features. Regularly updating and maintaining the CDP ensures that the data remains accurate and relevant. CDPs are essential tools for businesses looking to harness the power of data to optimize their marketing strategies and achieve better results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.