Customer Database

Definition of Customer Database

A collection of customer data organized for easy access and analysis.

Explanation of Customer Database

A customer database is a centralized repository that stores all relevant information about a company’s customers. This can include personal details, purchase history, communication preferences, and interaction records. A well-maintained customer database is essential for effective customer relationship management (CRM) and personalized marketing efforts. By organizing and analyzing customer data, businesses can gain valuable insights into customer behavior, preferences, and trends. This information helps in developing targeted marketing campaigns, improving customer service, and enhancing overall customer experiences. Ensuring data accuracy and security is crucial for maintaining trust and compliance with data protection regulations. A robust customer database is a valuable asset for any business, enabling data-driven decision-making and fostering long-term customer relationships.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.