Customer Engagement

Definition of Customer Engagement

The interactions and experiences that a customer has with a brand, often measured by their level of involvement or activity.

Explanation of Customer Engagement

Customer engagement refers to the interactions and experiences that customers have with a brand across various touchpoints. This includes everything from social media interactions and website visits to in-store experiences and customer service communications. Effective customer engagement is about building meaningful relationships and fostering loyalty by providing valuable and consistent interactions. Businesses use various strategies, such as personalized marketing, responsive customer service, and engaging content, to enhance customer engagement. By actively engaging customers, companies can increase satisfaction, loyalty, and advocacy. Measuring customer engagement through metrics such as interaction rates, feedback, and repeat purchases helps businesses understand the effectiveness of their efforts and identify areas for improvement.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.