Customer Feedback Loop

Definition of Customer Feedback Loop

A system for collecting, analyzing, and responding to customer feedback to improve products, services, and experiences.

Explanation of Customer Feedback Loop

A customer feedback loop is a continuous process of collecting, analyzing, and acting on feedback from customers to improve products, services, and overall customer experience. This loop involves soliciting feedback through surveys, reviews, and direct interactions, then using this information to make informed decisions and implement changes. Once improvements are made, businesses communicate these changes back to customers, demonstrating that their feedback is valued and acted upon. By maintaining an active feedback loop, companies can identify and address issues promptly, enhance customer satisfaction, and foster loyalty. This iterative process helps businesses stay responsive to customer needs and drive continuous improvement.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.