Customer Intelligence

Definition of Customer Intelligence

Information gathered about customers to better understand and meet their needs.

Explanation of Customer Intelligence

Customer intelligence refers to the process of gathering and analyzing information about customers to gain insights into their behavior, preferences, and needs. This intelligence is used to inform business strategies, improve customer experiences, and drive growth. Customer intelligence involves collecting data from various sources, such as purchase history, website interactions, social media activity, and customer feedback. Advanced analytics and data mining techniques are then applied to uncover patterns and trends. By leveraging customer intelligence, businesses can create personalized marketing campaigns, optimize product offerings, and enhance customer service. This approach helps in building strong customer relationships and achieving long-term success.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.