Customer Onboarding

Definition of Customer Onboarding

The process of welcoming and integrating a new customer into a company’s products or services.

Explanation of Customer Onboarding

Customer onboarding is the process of guiding new customers through the initial stages of using a product or service to ensure a positive experience and successful adoption. This process typically includes welcome communications, instructional materials, tutorials, and support to help customers understand and make the most of their purchase. Effective onboarding is crucial for building strong customer relationships, reducing churn, and increasing long-term satisfaction. By providing a smooth and informative onboarding experience, businesses can set the stage for ongoing engagement and loyalty. Onboarding also offers an opportunity to gather feedback and address any initial concerns, ensuring that customers feel supported and valued from the start.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.