Definition of Customer Perception
How customers view and interpret a brand or company based on their interactions and experiences.
Explanation of Customer Perception
Customer perception refers to the way customers view and interpret a brand, product, or service based on their experiences, beliefs, and emotions. This perception is influenced by various factors, including marketing messages, product quality, customer service, and online reviews. Understanding customer perception is crucial for businesses to shape their brand image and reputation. Positive customer perception can lead to increased loyalty, advocacy, and sales, while negative perception can harm a brand’s reputation and bottom line. Businesses use various tools, such as surveys, social media monitoring, and sentiment analysis, to gauge customer perception and identify areas for improvement. By actively managing and enhancing customer perception, companies can build strong relationships and achieve long-term success.