Customer Persona

Definition of Customer Persona

A detailed profile of a company’s ideal customer based on market research and data.

Explanation of Customer Persona

A customer persona is a detailed representation of a business’s ideal customer, based on market research and real data about existing customers. These personas include demographic information, such as age, gender, income, and education, as well as psychographic details, such as interests, values, and behaviors. Creating customer personas helps businesses understand their target audience and tailor their marketing strategies to meet the specific needs and preferences of different customer segments. By developing accurate and comprehensive personas, companies can improve product development, create more relevant content, and enhance customer experiences. Customer personas are essential tools for aligning business efforts with customer expectations and driving growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.