Customer Segments

Definition of Customer Segments

Distinct groups of customers who share similar characteristics or needs.

Explanation of Customer Segments

Customer segments are distinct groups of customers who share similar characteristics, behaviors, or needs. Segmentation allows businesses to tailor their marketing strategies and product offerings to meet the specific requirements of each group. Common segmentation criteria include demographics, such as age, gender, and income; psychographics, such as interests and values; and behavioral factors, such as purchase history and brand loyalty. By identifying and targeting customer segments, businesses can create more personalized and relevant marketing campaigns, improve customer satisfaction, and increase sales. Effective segmentation helps in understanding the diverse needs of customers and delivering value that resonates with each group.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.