Customer Value Proposition

Definition of Customer Value Proposition

The unique value that a company promises to deliver to its customers.

Explanation of Customer Value Proposition

A customer value proposition is a clear statement that explains how a product or service solves a problem, meets a need, or delivers a benefit to the customer. It highlights the unique value and advantages that customers can expect, differentiating the offering from competitors. An effective value proposition communicates the key benefits and reasons why customers should choose a particular product or service. It is a critical component of marketing and sales strategies, helping to attract and retain customers. By articulating a compelling value proposition, businesses can clarify their positioning, resonate with their target audience, and drive growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.