Data Analysis

Definition of Data Analysis

The process of inspecting, cleansing, transforming, and modeling data to discover useful information.

Explanation of Data Analysis

Data analysis is the process of examining, cleaning, transforming, and interpreting data to extract meaningful insights and support decision-making. In marketing, data analysis involves evaluating metrics such as website traffic, user behavior, campaign performance, and sales data. By analyzing data, businesses can identify trends, patterns, and correlations, understand customer preferences, and measure the effectiveness of their strategies. Data analysis tools and techniques, such as statistical analysis, data visualization, and machine learning, help simplify complex data sets and uncover actionable insights. Effective data analysis enables businesses to make informed, data-driven decisions, optimize their marketing efforts, and achieve their goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.