Data Analytics

Definition of Data Analytics

The science of analyzing raw data to make informed business decisions.

Explanation of Data Analytics

Data analytics refers to the process of examining, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making. It involves using statistical and computational techniques to analyze large datasets and uncover patterns, trends, and insights. Data analytics can be applied in various fields, such as marketing, finance, healthcare, and operations, to optimize performance and drive growth. Tools and technologies used in data analytics include databases, software applications, and machine learning algorithms. By leveraging data analytics, businesses can make data-driven decisions, improve efficiency, and gain a competitive edge. It is an essential component of modern business strategy.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.