Definition of Data Collection
The process of gathering and measuring information on variables of interest.
Explanation of Data Collection
Data collection is the process of gathering information from various sources to support business analysis, decision-making, and research. This can involve different methods, such as surveys, interviews, observations, and automated data capture from digital platforms. Effective data collection requires clearly defined objectives, reliable data sources, and appropriate tools and techniques to ensure data accuracy and relevance. Businesses use data collection to understand customer behavior, monitor performance, and identify opportunities for improvement. Ensuring ethical and compliant data collection practices is crucial for maintaining trust and adhering to data protection regulations. Collected data forms the foundation for analysis and strategic planning.