Data Literacy

Definition of Data Literacy

The ability to read, understand, and use data effectively.

Explanation of Data Literacy

Data literacy refers to the ability to read, understand, analyze, and communicate data effectively. It involves skills such as interpreting data visualizations, understanding statistical concepts, and using data to make informed decisions. Data literacy is essential for individuals at all levels of an organization to leverage data in their roles and contribute to a data-driven culture. By improving data literacy, businesses can enhance decision-making, drive innovation, and increase overall efficiency. Training programs, workshops, and accessible data tools are common ways to develop data literacy. Fostering a data-literate workforce ensures that data insights are understood and utilized across the organization.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.