Data Mining

Definition of Data Mining

The practice of examining large databases to generate new information and find hidden patterns.

Explanation of Data Mining

Data mining is the process of discovering patterns, trends, and relationships in large data sets using statistical, mathematical, and machine learning techniques. It involves extracting valuable information from raw data to support decision-making and gain insights into various aspects of business operations. In marketing, data mining can help identify customer behavior, preferences, and buying patterns, enabling businesses to create targeted and personalized campaigns. By analyzing data from multiple sources, companies can uncover hidden opportunities, predict future trends, and optimize their strategies. Data mining is a powerful tool for enhancing customer understanding, improving marketing effectiveness, and driving business growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.