Data Visualization

Definition of Data Visualization

The representation of data in a visual context, such as a chart or graph, to make information easier to understand.

Explanation of Data Visualization

Data visualization is the representation of data in graphical or visual formats, such as charts, graphs, and maps. It helps simplify complex data sets and communicate insights clearly and effectively. Data visualization tools and techniques enable businesses to explore data, identify trends, and make data-driven decisions. In marketing, data visualization is used to track campaign performance, analyze customer behavior, and measure key performance indicators (KPIs). By presenting data visually, businesses can quickly understand and interpret information, share findings with stakeholders, and uncover actionable insights. Effective data visualization enhances understanding, supports decision-making, and drives better outcomes.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.