Definition of Demand Generation
Marketing activities aimed at creating awareness and interest in a company’s products or services.
Explanation of Demand Generation
Demand generation is a marketing strategy aimed at creating awareness and interest in a company’s products or services to drive new business. This approach involves various tactics, such as content marketing, social media campaigns, email marketing, and events, to attract and engage potential customers. The goal of demand generation is to build a pipeline of qualified leads and nurture them through the sales funnel until they are ready to make a purchase. By focusing on generating demand, businesses can increase brand visibility, create new opportunities, and accelerate growth. Effective demand generation requires a deep understanding of the target audience and a coordinated effort across marketing and sales teams.