Demand Side Platform (DSP)

Definition of Demand Side Platform (DSP)

A technology platform that allows advertisers to buy digital ad inventory in real-time.

Explanation of Demand Side Platform (DSP)

A Demand Side Platform (DSP) is a software solution used by advertisers to purchase digital advertising inventory in real-time. DSPs enable advertisers to manage and optimize their ad campaigns across multiple channels, such as display, video, mobile, and social media. By leveraging data and algorithms, DSPs allow for precise targeting, bidding, and placement of ads to reach the desired audience. This technology streamlines the ad buying process, providing greater efficiency and control over advertising spend. DSPs are essential for programmatic advertising, helping businesses maximize the effectiveness of their campaigns and achieve better ROI.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.