Demand Supply Matching

Definition of Demand Supply Matching

The process of aligning the supply of products or services with customer demand.

Explanation of Demand Supply Matching

Demand supply matching refers to the process of aligning the production and availability of goods or services with customer demand. This involves using data and analytics to forecast demand, plan inventory, and optimize supply chain operations. Effective demand supply matching helps businesses minimize stockouts, reduce excess inventory, and improve customer satisfaction. By ensuring that the right products are available at the right time, companies can enhance operational efficiency and profitability. This process requires collaboration across various functions, such as sales, marketing, production, and logistics, to achieve a balanced and responsive supply chain.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.