Demographic Data

Definition of Demographic Data

Statistical data about the characteristics of a population, such as age, gender, and income.

Explanation of Demographic Data

Demographic data refers to statistical information about the characteristics of a population, such as age, gender, income, education, and occupation. This data is used to understand and analyze the composition and trends within a specific group or market. Businesses use demographic data to segment their target audience, tailor marketing strategies, and develop products that meet the needs of different customer segments. Collecting and analyzing demographic data helps in identifying opportunities, predicting consumer behavior, and making informed business decisions. Ensuring the accuracy and relevance of demographic data is crucial for effective analysis and strategy development.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.