Demographic Profile

Definition of Demographic Profile

A detailed description of the demographic characteristics of a specific group or population.

Explanation of Demographic Profile

A demographic profile is a detailed description of the characteristics of a specific population or audience segment. This profile includes information such as age, gender, income, education, marital status, and occupation. Creating demographic profiles helps businesses understand their target audience and develop tailored marketing strategies. By analyzing demographic profiles, companies can identify trends, preferences, and needs within different segments. This information is valuable for product development, advertising, and customer engagement efforts. Accurate and comprehensive demographic profiles enable businesses to make data-driven decisions and improve the effectiveness of their marketing and sales activities.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.