Demographic Targeting

Definition of Demographic Targeting

The practice of targeting ads to specific audiences based on demographic information like age, gender, income, and education.

Explanation of Demographic Targeting

Demographic targeting is a marketing strategy that focuses on specific demographic characteristics of the target audience, such as age, gender, income, education, occupation, and family status. By understanding the demographic profile of their audience, businesses can create personalized and relevant marketing messages that resonate with specific groups. Demographic targeting helps optimize ad spend, increase engagement, and improve conversion rates. It is commonly used in various marketing channels, including digital advertising, social media, and email marketing. By tailoring their efforts to the unique needs and preferences of different demographic segments, businesses can achieve better results and build stronger connections with their audience.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.