Digital Asset Management (DAM)

Definition of Digital Asset Management (DAM)

The practice of organizing, storing, and distributing digital assets such as images, videos, and documents.

Explanation of Digital Asset Management (DAM)

Digital Asset Management (DAM) is the practice of organizing, storing, and retrieving digital assets, such as images, videos, documents, and other media files. DAM systems provide a centralized repository for managing digital content, allowing for easy access, sharing, and distribution. These systems often include features such as metadata tagging, version control, and search functionality to enhance asset management. By implementing a DAM system, businesses can improve efficiency, ensure brand consistency, and protect valuable digital assets. Effective DAM practices support marketing, creative, and operational workflows, enabling teams to collaborate more effectively and make the most of their digital content.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.