Digital Channel

Definition of Digital Channel

A medium through which digital content or communications are delivered, such as social media, email, or websites.

Explanation of Digital Channel

A digital channel is a platform or medium used to communicate and interact with customers and prospects online. Examples of digital channels include websites, social media, email, search engines, and mobile apps. Businesses use digital channels to reach and engage their target audience, deliver marketing messages, and drive sales. Each digital channel offers unique opportunities and challenges, requiring tailored strategies to maximize effectiveness. By leveraging multiple digital channels, businesses can create a cohesive and integrated marketing approach that enhances visibility, engagement, and customer experience. Monitoring and analyzing performance across digital channels is crucial for optimizing campaigns and achieving marketing goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.