Digital Content

Definition of Digital Content

Any content that is created, distributed, and consumed in a digital format.

Explanation of Digital Content

Digital content refers to any type of information or media created and distributed in digital formats. This includes text, images, videos, audio, and interactive elements that can be accessed and consumed through digital devices such as computers, smartphones, and tablets. Digital content is a key component of online marketing and communication strategies, used to engage, inform, and persuade audiences. Effective digital content is tailored to the target audience, aligns with business objectives, and provides value to users. By creating and distributing high-quality digital content, businesses can build brand awareness, drive traffic, and generate leads.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.