Digital Display

Definition of Digital Display

Electronic screens used to display digital content, including advertisements.

Explanation of Digital Display

Digital display refers to electronic screens used to present information, advertisements, or other visual content. These displays can be found in various settings, such as retail stores, airports, public transportation, and online platforms. Digital display advertising involves placing visual ads on websites, social media, and mobile apps to reach and engage audiences. This type of advertising leverages rich media formats, such as images, videos, and interactive elements, to capture attention and drive action. By using digital displays, businesses can deliver dynamic and targeted messages to their audience, enhancing brand visibility and engagement.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.