Digital Footprint

Definition of Digital Footprint

The trail of data left behind by users’ interactions with digital services and websites.

Explanation of Digital Footprint

A digital footprint refers to the trail of data left by individuals when they interact with digital environments, such as websites, social media, and online services. This data includes information such as browsing history, search queries, social media activity, and online purchases. Digital footprints provide valuable insights into user behavior, preferences, and interests, which businesses can use to personalize marketing efforts and improve customer experiences. However, managing digital footprints also involves addressing privacy and data protection concerns. Ensuring transparency and compliance with regulations is essential for building trust with users and responsibly leveraging digital footprints for business purposes.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.