Digital Marketing

Definition of Digital Marketing

The component of marketing that utilizes the internet and online-based digital technologies to promote products and services.

Explanation of Digital Marketing

Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or brands and engage with customers. It encompasses various tactics, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and affiliate marketing. Digital marketing allows businesses to reach a global audience, target specific demographics, and measure the effectiveness of their campaigns in real-time. By leveraging digital marketing strategies, companies can build brand awareness, drive traffic to their websites, generate leads, and increase sales. Effective digital marketing requires a deep understanding of the target audience, data analysis, and continuous optimization to achieve desired outcomes.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.