Digital Presence

Definition of Digital Presence

The overall visibility and impact of an individual or business on digital platforms.

Explanation of Digital Presence

Digital presence refers to the collective online existence of a business or individual across various digital platforms, such as websites, social media, and search engines. A strong digital presence is essential for visibility, engagement, and credibility in the digital age. Businesses build their digital presence through content creation, social media activity, online advertising, and search engine optimization (SEO). A well-established digital presence helps attract and retain customers, enhance brand awareness, and drive business growth. Regularly monitoring and updating digital presence is crucial for staying relevant and competitive in the ever-evolving digital landscape.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.