Digital Transformation

Definition of Digital Transformation

The process of integrating digital technologies into all aspects of a business to improve operations and deliver value.

Explanation of Digital Transformation

Digital transformation is the process of integrating digital technologies into all aspects of a business, fundamentally changing how it operates and delivers value to customers. This involves adopting new tools and platforms, rethinking business processes, and fostering a digital-first culture. Digital transformation aims to improve efficiency, enhance customer experiences, and drive innovation. Key areas of focus include cloud computing, data analytics, artificial intelligence, and the Internet of Things (IoT). By embracing digital transformation, businesses can stay competitive, adapt to changing market conditions, and meet evolving customer expectations. Successful digital transformation requires strategic planning, investment, and a commitment to continuous improvement.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.