Definition of Direct Mail
A marketing effort that uses a mail service to deliver a promotional printed piece to a targeted audience.
Explanation of Direct Mail
Direct mail is a marketing strategy that involves sending physical promotional materials, such as postcards, brochures, catalogs, or letters, directly to a target audience’s postal address. It aims to engage recipients with personalized messages and offers, encouraging them to take specific actions, such as making a purchase, visiting a website, or attending an event. Direct mail can be highly targeted, using demographic, geographic, or behavioral data to reach the right audience. Despite the rise of digital marketing, direct mail remains an effective tool for creating tangible connections with customers, driving response rates, and supporting integrated marketing campaigns.