Direct Response

Definition of Direct Response

A type of marketing designed to elicit an immediate response from consumers, encouraging them to take a specific action.

Explanation of Direct Response

Direct response is a type of marketing designed to elicit an immediate and measurable action from the audience, such as making a purchase, signing up for a newsletter, or requesting more information. It involves using various channels, such as direct mail, email, social media, and infomercials, to deliver compelling messages and calls to action (CTAs). Direct response campaigns focus on generating quick results and tracking performance through metrics like response rates, conversions, and return on investment (ROI). By creating targeted and persuasive communications, businesses can drive customer engagement, increase sales, and achieve their marketing goals more effectively.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.