Direct-to-Consumer (DTC)

Definition of Direct-to-Consumer (DTC)

A business model where brands sell directly to customers, bypassing traditional retail channels.

Explanation of Direct-to-Consumer (DTC)

Direct-to-Consumer (DTC) is a business model where companies sell their products or services directly to customers, bypassing traditional retail channels. This approach allows businesses to control the entire customer experience, from marketing and sales to delivery and support. DTC brands often leverage digital channels, such as e-commerce websites and social media, to reach and engage their target audience. By eliminating intermediaries, DTC companies can offer competitive pricing, build stronger customer relationships, and gather valuable data on customer behavior. The DTC model has gained popularity in various industries, including fashion, beauty, and consumer electronics, enabling brands to innovate and respond quickly to market trends.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.