Display Advertising

Definition of Display Advertising

A form of online advertising that uses visual creatives like banners, images, and videos on websites, apps, or social media.

Explanation of Display Advertising

Display advertising is a form of online advertising that involves placing visual ads, such as banners, images, or videos, on websites, apps, or social media platforms. These ads are designed to attract the attention of users and encourage them to click through to the advertiser’s website or landing page. Display ads can be targeted based on various criteria, such as demographics, interests, behavior, and geographic location. They are commonly used for brand awareness, retargeting, and lead generation. Effective display advertising combines eye-catching design, relevant messaging, and strategic placement to maximize visibility, engagement, and conversions.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.