Domain Authority

Definition of Domain Authority

A search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs).

Explanation of Domain Authority

Domain authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is scored on a scale from 1 to 100, with higher scores indicating a greater ability to rank. Domain authority is based on various factors, including the quality and quantity of inbound links, the site’s overall SEO performance, and its age. While not a direct ranking factor used by search engines, DA is a useful indicator of a website’s potential search engine visibility. Businesses can improve their domain authority by creating high-quality content, earning backlinks, and optimizing their site for search engines.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.