Definition of Drip Campaign
A series of pre-scheduled automated messages sent to prospects or customers over time.
Explanation of Drip Campaign
A drip campaign is a series of automated marketing messages sent to prospects or customers over a set period. These messages, which can include emails, social media posts, or SMS, are designed to nurture leads, build relationships, and guide recipients through the sales funnel. Drip campaigns are triggered by specific actions or behaviors, such as signing up for a newsletter, downloading a resource, or abandoning a shopping cart. By delivering relevant and timely content, drip campaigns keep the audience engaged and move them closer to conversion. Effective drip campaigns require careful planning, segmentation, and personalization to achieve the desired outcomes.