Dynamic Ad Insertion (DAI)

Definition of Dynamic Ad Insertion (DAI)

A technology that allows advertisers to replace or insert ads in video content in real-time based on viewer data.

Explanation of Dynamic Ad Insertion (DAI)

Dynamic Ad Insertion (DAI) is a technology that allows advertisers to insert ads into digital content in real-time, ensuring that viewers see the most relevant advertisements based on their behavior, demographics, and preferences. This process occurs as the content is being streamed, meaning the ads can be updated and changed dynamically. This capability is particularly useful for live events and on-demand video, as it allows for targeted advertising that can adapt to the audience watching at any given time. The technology works by detecting ad slots within the content and filling them with ads from an ad server. It enhances the effectiveness of advertising campaigns by providing a personalized ad experience for each viewer, potentially increasing engagement and conversion rates. DAI is beneficial for broadcasters, content creators, and advertisers alike, as it maximizes ad revenue while ensuring that the content remains relevant and engaging to the viewer.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.