Dynamic Content

Definition of Dynamic Content

Content on a webpage or in an email that changes based on user behavior or preferences.

Explanation of Dynamic Content

Dynamic content refers to web content that changes based on user behavior, preferences, or other data. Unlike static content, which remains the same for all users, dynamic content is personalized and tailored to individual visitors. This can include personalized recommendations, targeted offers, or customized messages based on factors such as browsing history, location, or demographics. Dynamic content enhances user experience, increases engagement, and improves conversion rates by providing relevant and timely information. Implementing dynamic content requires data collection, analysis, and the use of technologies such as content management systems (CMS) and personalization platforms.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.