Dynamic Retargeting

Definition of Dynamic Retargeting

A form of online advertising that targets users with specific ads based on their previous interactions with a website or app.

Explanation of Dynamic Retargeting

Dynamic Retargeting is an advanced advertising strategy that targets users who have previously interacted with a brand’s website or mobile app. Unlike standard retargeting, which shows the same generic ad to all visitors, dynamic retargeting uses data about the user’s past behavior to show personalized ads. For instance, if a user browsed a particular product on a website but did not make a purchase, dynamic retargeting can show ads featuring that exact product to the user on other websites or social media platforms. This personalized approach increases the likelihood of converting the user into a customer. Dynamic retargeting uses technologies such as cookies and tracking pixels to collect data on user behavior. This data is then used to create customized ads that are relevant to the individual user’s interests and actions. The effectiveness of dynamic retargeting lies in its ability to remind users of their previous interests, thereby increasing the chances of conversion and enhancing the overall return on investment for advertising campaigns.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.