E-commerce

Definition of E-commerce

The buying and selling of goods or services using the internet.

Explanation of E-commerce

E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It encompasses various business models, such as online retail stores, marketplaces, subscription services, and digital products. E-commerce allows businesses to reach a global audience, operate 24/7, and offer a convenient shopping experience. Key components of e-commerce include a website or online store, secure payment processing, inventory management, and customer service. Effective e-commerce strategies involve optimizing the user experience, implementing digital marketing tactics, and leveraging data analytics to drive sales and growth. E-commerce continues to evolve with advancements in technology and changing consumer behaviors.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.