Earned Media

Definition of Earned Media

Publicity gained through promotional efforts other than paid media, such as word of mouth, reviews, or social media mentions.

Explanation of Earned Media

Earned media refers to the publicity or exposure a brand receives through word-of-mouth, social sharing, reviews, mentions, and other unpaid channels. Unlike paid media, which involves advertising and sponsorships, earned media is organic and typically generated by satisfied customers, influencers, journalists, or the general public. Earned media is highly valuable because it reflects genuine endorsement and can significantly enhance a brand’s credibility and reputation. Businesses can encourage earned media by delivering exceptional products and services, engaging with their audience, creating shareable content, and building strong relationships with influencers and the media. Monitoring and leveraging earned media helps amplify brand reach and impact.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.